2011 The Comeback Year

The Guardian has stated 2011 as the year that advertising budgets resume the form they took before the recession.
2010 was the year that advertising spend was recovering but still not back to how it was, but it seems 2011 holds much hope.
With Internet advertising becoming progressively popular, this may see an effect on TV and Radio. However recent reports see Radio as being a trustworthy, old friend that works in advertising anything from supermarkets to holidays!
Here's to a successful 2011 for the Advertising Industry!

3D TV's For All

Britain set for 100,000 3D TVs sold in a year

15 December, 2010 | By George Bevir

A total of 85,000 3D TVs have been sold in Great Britain so far, according to market research firm GFK

Nigel Catlow, business group director consumer electronics at GFK said he expected opinion to be divided on the latest figures.

“3D is on course for 100,000 units to be sold within a year, which for a new format is not such a bad start,” he told Broadcast. “I remember when 16:9 launched and there was not much content, the hardware was expensive and it took three years to get to 30,000 pieces.”

November proved to be a bumper month for 3D TV manufacturers, with 31,000 3D sets sold, up on the 25,000 sold in October and a marked increase on the 9,000 that were sold in September.

In March, Currys claimed to be the first retailer to offer a 3D TV, a 52” Sony for £2999. Some retailers are now offering sets below £1000, a significant price point which should boost sales, Catlow said.

“Whether people truly believe in 3D or not, some of these TVs are a good choice for 2D viewing and lots of people will want a ‘future proof’ set,” he said.

Catlow was reluctant predict how many sets would be sold in the usually buoyant months of December and January, but he said that it would be above a combined total of 60,000.

“The weather will be a key factor – if there is a huge dollop of snow that will restrict people and it will have an impact,” he added.

VTR Vimeo

It's taken us long enough, but VTR are now proud owners of a Vimeo Channel. Check out all our glorious pieces of work at http://www.vimeo.com/user5320470.

All Christmassy at VTR

We are feeling all Christmassy at VTR. The Christmas Tree has literally just gone up and with Christmas tunes belting out, we have the perfect atmosphere for getting lots of Christmas Commercials completed. With editing and audio completed in house, checked by Clearcast and then sent out to the stations, we are all set this December.

NEW REEL!

After many months of work and contributions from every department, from Audio to Effects our NEW reel is complete. You can check it out below. It features a mixture of our work over the last 12 months in particular, from Haagen Dazs to TMD Friction. All thoughts very welcome....