What we like to hear..

TV advertising recovery set to continue

There are signs that the recovery in the TV advertising market may continue into the final months of 2010, with 8% year-on-year revenue growth predicted for October. While the market has shown solid double-digit growth for most of 2010, fuelled in part by increased spending around the World Cup, the industry has quietly feared that the recovery might run out of steam in last three months of the year. The last quarter is a critical bellwether of the state of the market because these months were the strongest in 2009, meaning the impact of very weak year-on-year growth comparatives is in effect stripped out, giving a true gauge of advertiser confidence.

Utalkmarketing.com and Guardian.co.uk

Another Tick for Digital Outdoor

There is no denying that digital in the context of marketing, advertising and media is hot.

If Outdoor media did not have a digital option, many advertisers and their agencies keen to incorporate the latest digital ideas into their marketing activity would give it a miss. How digital outdoor has and will be used, has recently been a hot topic within all media, from traditional to the bleeding-edge.

Some experts believe augmented reality will be the next big thing in Digital Outdoor.

Some believe Digital Outdoor is all about engagement and interaction.

Some believe push advertising is dead and all customers will select the advertising they are willing to accept and that’s it.

Some believe the standard two-week cycle in Outdoor should not apply to Digital Outdoor as all advertisers want to change their message more frequently.

In summary, all of the people want all of the digital, all of the time.

Brandrepublic

To Blog or not to Blog, that is the ... (yeah you know the rest!)

Couldn't decide whether to blog about our luxury meeting room or not, but hey here goes..

The rooms comprises play in facilities, leather sofas, air con, room service, city centre location and wifi connection. What more could you want?

Well there is a full post house facility in the next door room!

Prices on request, very reasonable! :)

Meet Middle East

Even if Dubai is a bit on hold at the moment, the Middle East offers a lot in terms of it being the perfect situ to export to.

In comes us, a Post Production house smack bang in Leeds city centre. Where is the correlation you may be asking my friends? Well. We have recently received enquiries from Syria for grading work and felt it might be worth tapping in to what looks to be a growing market.

So we got in touch with UKTI (UK Trade and Investments) a government-led organisation who help support UK companies export to foreign lands.

It's still early days but as soon as we have anymore news on this exciting new venture we will keep our fondest followers posted!

And Finally...

Check out the back of this weeks Broadcast- our Carl Walters (MD) is on And Finally...

Which TV or radio programme would you resuscitate? Moonlighting. It was brilliant.

Who would you be on Stars In Their Eyes? Jimmy Page.

Who is your pin-up? Debbie Harry.

What are your top three albums, books or films? The National - Boxer, Led Zeppelin II, Radiohead -OK Computer.

If you could perpetuate a myth about yourself, what would it be? That I'm Chris Evans' long lost brother.

How do you get your own way? I have a knack of making people think that my idea was their idea.

What do you do to relax?Call of Duty: Modern Warfare 2.

What's the most embarrassing item in your wardrobe? A La Rocka leather jacket that I bought in Kensington Market in the '80s. I just can't part with it.

What subject would you choose on Mastermind? Gibson electric guitar serial numbers 1958 to 1988. I worked in a music shop for a number of years.

What's the one thing you couldn't live without? It mas my iPhone, but nots it's equal with my iPad.

Radio Boom

Here at VTR, we are thrilled about the latest news from our friends at utalkmarketing.com that radio is increasing in popularity throughout the UK. This is good news for all involved in the radio industry, including us!

Digital platforms bolster radio listening in Q2
"Britons are listening to their radios more than ever with 46.8 million adults, or 90.6% of the population, tuning in to their favourite radio stations each week, according to the latest RAJAR figures. Moreover, listening via digital platforms has also increased; it’s up 17% year-on-year representing a 24.6% market share. Listening to radio via digital platforms in terms of weekly reach has also increased by 11% year-on-year, with 20 million people now tuning in each week (up from 18 million in Q2, 2009). Total listening hours were 253 million hours per week, up 17% in the second quarter."

METRO Talk radio sees a ratings surge

"The number of people listening to radio has hit an all-time high of 46.8million- with speech stations on the up - according to figures published today by Rajar. BBC Radio 4 and 5 Live achieved record numbers during the general election, with flagship Today - fronted by Justin Webb pulling in its biggest weekly audience of 6.98million."

Set your world in motion with VTR Digital

We have begun a digital journey...

VTR Digital set your world in motion has just been born at our Leeds studios. A new entity in itself, VTR Digital offers motion graphics, animation, content creation, stereography, 3d, visual effects, branding and design.

It all started just a month ago when we had a visit from a Global Digital Display, Immersive Visualisation and Virtual Reality specialist. Off the back of that meeting, we have been able to showcase our work at The BT Liverpool Arena these last few days, a great thing for us.

From this, we are in talks with providing 3d and motion graphics services for Creative Agencies and Audio Visual Conferencing companies who are embracing the growing industry that is STEREOGRAPHY.

Check out our reel below and keep following our journey to set your world in motion..... at vtrdigital.com