Pros of Radio Advertising

• You can target your advertising to a specific audience. Different radio stations have different formats, from news/talk to oldies to rock. Decide who you are trying to reach (teenagers, families, urban men, suburban moms), and then choose the radio format that reaches your audience.
• A 30-second ad on radio is often less expensive than a 30-second TV ad and easier to produce.
• Radio ads can be produced very quickly, unlike television ads. And unlike magazine print ads, you do not have to wait for the next issue to come out.

Source: allbusiness.com

We're Five!

The last five years have seen a lot change, including the arrival of the iPhone, You Tube and Facebook.

It has also seen the stratospheric growth of our Post Production house in Leeds. VTR North is celebrating five years in business.

Conceived originally to plug a gap in the Post Production sector in the north with but a handful of clients VTR North has since grown in to an international player with a massive portfolio of customers using them for high end digital editing, compositing, effects, 3D animation, motion graphics, radio commercial production and sound design.

Bring on the next five!

TV Advertising, it works!

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it's packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior.

Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

To create an effective television ad, it's first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it's for this reason that it's often better to enlist the services of an advertising agency, which can help you create an entire campaign.

Some of the advantages to advertising your small business on television include the following:

• TV reaches a much larger audience than local newspapers and it does so during a short period of time.
• It reaches viewers when they're the most attentive.
• It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
• It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

Source: allbusiness.com

Kazakhstan Brief

VTR North are pleased to announounce our involvement with Uber Creative Agency in creating a groundbreaking, first ever advert for Kazakhstan!

The commercial is about the fact that the UN have honoured Kazakhstan by making August 29th 'International Day Against Nuclear Testing', highlighting that Kazakhstan is a global leader in nuclear responsibility. Uber shot the ad in Kazakhstans capital Astana using Ink Films.

The ad is to be aired in intervals in Times Square for the month.

What kind of a radio listener are you?

So, according to reports this summer just gone :( you are all listening to the radio more. Not only that, apparently we all have supposed ways of listening to the wireless!

Which one are you from the following:

Are you the channel flicker?

Are you the loyal one channel listener e.g The Archers on Radio 4?

Are you the drive time only driver, in and out of work catching up on travel and weather news?

Are you that night time listener or even sleeper?

Comment on your listening style, we wanna hear from you!

While you were Sleeping

It has been a very busy last few weeks for the operators and producers at VTR.

With bookings for suites starting at 8.30 am through till 5.30 pm, we have had to pull a few "all nighters" in order to get the bulk of work finished for the tightest deadlines, sometimes working through till 1am. From editing of DFS ads to the building of 3d cars, the VTR North suites are in full use right now right around the clock! With a great production team and operators on board however all work is being completed at an excellent standard, bang on time!