Here at VTR, we are thrilled about the latest news from our friends at utalkmarketing.com that radio is increasing in popularity throughout the UK. This is good news for all involved in the radio industry, including us!
Digital platforms bolster radio listening in Q2
"Britons are listening to their radios more than ever with 46.8 million adults, or 90.6% of the population, tuning in to their favourite radio stations each week, according to the latest RAJAR figures. Moreover, listening via digital platforms has also increased; it’s up 17% year-on-year representing a 24.6% market share. Listening to radio via digital platforms in terms of weekly reach has also increased by 11% year-on-year, with 20 million people now tuning in each week (up from 18 million in Q2, 2009). Total listening hours were 253 million hours per week, up 17% in the second quarter."
METRO Talk radio sees a ratings surge
"The number of people listening to radio has hit an all-time high of 46.8million- with speech stations on the up - according to figures published today by Rajar. BBC Radio 4 and 5 Live achieved record numbers during the general election, with flagship Today - fronted by Justin Webb pulling in its biggest weekly audience of 6.98million."