
Over the last few weeks we have really enjoyed using our brand new Smokes for toy commercials; including the Bakugan New Vestroia range. This involved editing and cutting footage from the Canadian pre made advert, deleting the legal captions and changing typeface for the new ones and adding new end frames. After Effects were also called in for sharpening up images and pulling the colours out, as well as creating a flickering light effect across the screen, to create and build atmosphere.Tagging (adding logos) was also done for this ad and laying audio over the top.We have also just finished some work on the Spongi ads, which needed adapting, so a large amount of editing to get the commercial from a 30 to a 20 sec one. Grading and colour correcting, tagging, editing and then laying audio over the top of the commercial.
See these ads on Channel 4 early morning TV! All in all a great couple of weeks work, bring on the next toy story ...

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